Design Nominees

COFFEE

From the devil’s drink

to a global symbol

Кофе

Your americano. By the way, have you ever wondered how coffee came to be?

IT ALL STARTED
WITH GOATS…

In the 9th century, an Ethiopian shepherd named Kaldi was herding his goats along the mountain slopes, where wild coffee trees grew. Kaldi noticed something strange — after eating the leaves, the goats began to run and jump around wildly.

SHEPHERD KALDIM

So maybe… we should skip those berries next time?

Absolutely not! Brew the potion! The monastery’s now open 24/7!

I haven’t slept for seven days since then! I’ve rewritten the entire Bible in lowercase!

MONKS DON’T SLEEP

The shepherd told the abbot of a monastery about the coffee tree. The abbot tried the berries, felt their energizing effect, and decided that a brew made from them would help the monks stay awake during prayers. It became a monastery tradition — and soon spread among the local people.

In the 9th century, the Ethiopian shepherd Kaldi was driving his herd along mountain slopes where wild coffee trees grew. Kaldi noticed the goats acting strangely: after eating the leaves, the animals began to run and jump around frantically.

SHEPHERD KALDIM

In Istanbul, coffeehouses were like Twitter: everyone said everything, all at once. When the debates went too far, the authorities stepped in and troublemakers could literally be thrown into the sea.

In London and Paris, coffeehouses weren’t just about the drink — they were almost businesses, trading not only beans but also news.

Peter the Great, after returning from the Netherlands, declared: “From now on, we’ll have coffee too!” The nobles drank, smiled, and pretended to enjoy it…Then they actually did.

Coffee made its way to Latin America thanks to a gift — the Portuguese received coffee plant cuttings from a governor’s wife. Soon, Latin America became the coffee capital of the world, and the United States turned into a nation of coffee lovers.

YEMEN 1400s

TURKEY 1500s

EUROPE 1600s

RUSSIA 1700s

AMERICA 1800s

THE SPREAD

of the coffee drink

It was the first time coffee was brewed not just for energy, but for deep reflection — a cezve, silence, and a touch of insomnia.

And me? Not my fault

“This drink is too good to belong to the devil.
It’s a gift from God!”

the devil’s potion?

BUT WHY

THE POPE’S
BLESSING

In medieval Europe, coffee was linked to magic, witchcraft, and even the occult. But everything changed when Pope Clement VIII personally tried a cup of coffee.

Point at the object

FOR COFFEE

The first spots

In 1799, a nobleman named Kempen told how a gypsy woman read Emperor Paul’s fortune in coffee grounds and foretold his death. The story caused a scandal and led to Kempen’s interrogation.

RUSSIA

In 1773, Americans, furious over tea taxes, dumped the tea into the sea — and coffee became a symbol of protest, boosting the rise of coffeehouses across America.

AMERICA

Francesco Procopio opened a coffeehouse in 1672, and it became a hub for the aristocracy — a place where coffee was served alongside ice cream.

FRANCE

After the Siege of Vienna in 1683, Polish officer Jerzy Kulczycki brought back coffee beans left behind by the Turks and opened the first coffeehouse in Vienna.

AUSTRIA

NETHERLANDS

The Dutch were the first to cultivate coffee in their colonies in the East Indies, supplying Europe with high-quality coffee from the island of Java. This laid the foundation for global coffee trade.

ENGLAND

The Women’s Petition Against Coffee: in 1674, women claimed coffee was ruining family life — “Coffee turns our husbands into lazy, useless layabouts!” Men fired back with humor, defending their beloved drink.

COFFEE

is a berry

Although we’re used to calling coffee a “drink,” it actually comes from the seeds of the coffee tree’s fruit — known as “coffee cherries.”

beans

VARIETIES OF COFFEE

press it

Это самый популярный и распространённый сорт кофе, который составляет около 60-70% мирового производства.

Мягкий, с тонкими нотками кислотности. Он часто описывается как сбалансированный с фруктовыми и цветочными акцентами.
 

Арабика требует более высоких условий для выращивания, что делает её более дорогой по сравнению с другими сортами.

АРАБИКА

ОПИСАНИЕ:

ВКУС:

ОСОБЕННОСТИ:

little son

And my son is a little businessman

GOURMET COFFEE:

from civets with love

The most expensive coffee in the world is Kopi Luwak. It’s made by civets that eat and digest coffee cherries, giving the beans a unique flavor with notes of chocolate and spice. The price? Up to $500 for 250 grams. If the origin doesn’t scare you — give it a try!

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ETHIOPIA

FRANCE

FINLAND

VIETNAM

During the ceremony, the beans are roasted in front of the guests, then ground in a mortar and brewed in a clay pot called a jebena. The coffee is served three times, each cup softer than the last, symbolizing life, gratitude, and farewell.

ETHIOPIA

ITALY

RUSSIA

Eastern-style coffee is brewed in a cezve with cardamom, sugar, and foam.
Glacé coffee is served with a scoop of ice cream, and in old Russian style, they add cloves, a slice of lemon, and even vodka.

RUSSIA

Finns are the world champions of coffee consumption.
And in Lapland, they drink coffee with leipäjuusto— a soft cheese. They drop little cheese cubes into the cup, pour hot coffee over them — and then eat the softened cheese with a spoon.

FINLAND

Cà phê trứng is a drink that’s more like a dessert: strong coffee is mixed with whipped egg yolk, condensed milk, and sugar. The taste is similar to liquid tiramisu.

VIETNAM

In Italy, cappuccino is only drunk before 11 a.m., and after meals — strictly espresso.
Coffee is usually enjoyed quickly and standing at the bar. For Italians, it’s a ritual, not something you linger over for long.

ITALY

The French drink café au lait — coffee with milk — from a large bowl, dipping croissants, buttered baguettes, and even pastries into it.

FRANCE

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TRADITIONS

Coffee

Hamlet

Yorick

When to drink it? Suitable for any time of day.
Why choose it? It’s lighter in strength but still keeps that distinct coffee flavor.

AMERICANO

When to drink it? Anytime, when you’re in the mood for something cozy and milky.
Why choose it? A latte is lots of milk and a little coffee. Perfect for those who love softness, a velvety texture, and a calm, gentle flavor.

LATTE

When to drink it? In the morning or early in the day, when you want something gentle but still full of character.
Why choose it? The classic balance: rich espresso, silky milk, and airy foam.

CAPPUCCINO

When to drink it? When you need to wake up fast or get an instant boost.
Why choose it? It’s pure, rich coffee with no extras — just flavor, strength, and impact. Perfect for those who don’t do compromises.

ESPRESSO

When to drink it? When you’re craving something sweet and comforting.
Why choose it? The combo of coffee and chocolate creates a rich, dessert-like flavor.

MOCHA

When to drink it? On a hot day, when you need coffee — but make it cold.
Why choose it? It’s icy, creamy, and energizing. Refreshing and uplifting — especially in summer.

FRAPPUCCINO